Riding for pain with a Viking Spirit

On what looks like a very fresh Danish weekend, some fearsome warriors put on their Ride for Pain jerseys and took on the elements. Watch the day unfold in the latest Danish entry for the Cannes short-film awards, in the ‘Raising awareness of the world’s most burdensome health issue’ category.


  1. that’s a great video. been cycling myself for 20 years, and seeing others doing it for a cause makes me smile.